5 articles

Startups

Founders, funding, new products and the business of building something new.

Valuation gets the headlines, but liquidation preferences, board seats and pro-rata rights shape who really controls the company.

Maya CastellanosSep 30, 20261 min read

Failure is common in startups. What separates the founders who come back stronger is how they process what went wrong.

Maya CastellanosSep 30, 20261 min read

Team, market, traction and timing: an inside look at how investors evaluate companies, and why most pitches end in a polite no.

Maya CastellanosSep 30, 20261 min read

Direct outreach, community and partnerships can take a new product surprisingly far before the first advertising dollar is spent.

Maya CastellanosSep 29, 20261 min read

Traction, team and market size weigh differently as a company grows. Here is what changes between rounds.

Maya CastellanosSep 20, 20261 min read

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