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From Seed to Series A: What Investors Look for at Each Stage

Traction, team and market size weigh differently as a company grows. Here is what changes between rounds.

By Maya Castellanos, Startups Reporter

Updated 1 min read

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From Seed to Series A: What Investors Look for at Each Stage
Image: Unsplash

Each funding round answers a different question. Early investors bet on a team and an insight; later investors want evidence that the business model works and can scale.

Pre-seed and seed

The focus is on the founding team, the problem and early signs that customers care.

Series A

Investors look for repeatable customer acquisition and a clear path to growth.

Preparing for the next round

Set milestones that answer the next investor’s questions, and plan runway to reach them.

Key takeaways

  • Pre-seed and seed
  • Series A
  • Preparing for the next round

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About the author

Maya CastellanosStartups Reporter

Maya covers founders, venture capital and the realities of building a company from the first customer to scale.

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