Embedded finance means offering financial services inside non-financial products: a software platform that lets customers take payments, an online marketplace that offers sellers loans.
Why companies do it
Financial services create new revenue and make a product harder to leave.
Who powers it
Specialist providers and licensed banks supply the regulated infrastructure behind the scenes.
What it means for banks
Banks can become invisible suppliers or partner actively to reach new customers.
Key takeaways
- Why companies do it
- Who powers it
- What it means for banks
